Astrum Holdings Limited

Our beginning

Astrum Holdings Limited was founded in 2010 in Hong Kong, with a mission to offer the best products with the latest technology and affordable price to all market segments. We will always strive to deliver the best innovative and cutting-edge technology products, with the help of the team behind Astrum. (Astrum mean "Star")   

South Africa

To expand its footprint across the globe, the company started its first overseas office in 2011 in Johannesburg, South Africa. With its local presence, it was able to focus better on the domestic market and other surrounding African countries. We started in Midrand Johannesburg and as of now, we are also in Durban and Cape Town.


R&D Team

R&D is important for businesses because it provides powerful knowledge and insight. It leads to improve the existing processes to increase efficiency and reduce cost. It also allows businesses to develop new product sand services to survive and thrive in competitive markets.

 A business that can innovate and adopt new technologies as well as improving existing processes is more likely to succeed in the long run.

 Astrum in-house R&D team matured up and resulted in much advanced quality product. The new range of speakers were well appreciated worldwide. Recognition for Audio series became the face of our new range of products.

Business Expansion

All successful small business eventually searches for business expansion or growth. Business expansion is a stage of a company's life that is fraught with both opportunities and perils. In addition, expansion is usually seen as a validation of the entrepreneur's initial business idea, and subsequent efforts to bring that vision to fruition. Growth means that the company needs to find a new horizon to consolidate the brand.

Therefore, we started new markets in the Middle-East, Oceania, Europe, and West-Asia with new strategic partners in Dubai, Australia, Hungary, and Bangladesh.


At its core, culture should be the ethos by which a business functions: it’s not just a mission statement or only profits, but the view through which an employer looks at everything from how the company function to what benefits is most valuable to a workplace. A company with a strong culture has real buy-in to that culture, from the CEO all the way down to the interns.

But beneath the accolades is a thoughtful set of principles crafted by the company. Values clearly define Astrum’s commitment to its customers and its employees. As well as its focus on innovation and results without sacrificing integrity. 

In 2014 with a wider product portfolio, Astrum starts being known in different countries.

And with that gain in popularity, we started to be in the eyes of competitors. It’s where innovation and unique items were a must to enhance the brand.

In the same year, we were rewarded for the first time as 'The Most Innovative Product Company’ award, by the big Tech-Media houses. Many others will come in the future.

Elite Products

The future of the way we live in and use our milieu is set to be one thing: Smart.

With a real change in the technology of smart wearable, smart cars, smart homes, etc., they start becoming more affordable and reliable for our daily use. (In Sport, Health, lifestyle, etc.)

But the revolution won’t stop there. It is predicted that the demand for wearables will evolve into a more seamless blending of humans and technology – giving rise to“augmented humans” or “humans 2.0”. That really where we’re headed as a species?

Astrum R & D team which is purely dedicated and engaged, foresee the future of smart products and embarked on the path for smart devices.

We introduced our first smart range of products to the world in the year 2015.

Today we also can see smart clothing, Smart glasses, smart Exoskeletons, smart Prosthetics, etc.

India, a New Chapter

India's mobile phone accessories market was anticipated to flourish at a CAGR of 10.5% over the forecast period i.e., 2017-2024. Further, the market of mobile phone accessories was valued at 1.42 Billion USD in 2016 and was projected to garner3.54 Billion USD by the end of 2024. Factor such as rising young age population was anticipated to drive the growth of the Indian mobile phone accessories market over the forecast period.

Seeing the purpose of expanding our business into a fresh, potentially lucrative market, Astrum strategically decided to start a company-owned office in India.

And since we are present in multiple states and cities in the country of spices, competing with various big brands.

Most Valueable Company

Company won the Asia Business Achiever Award for their daily efforts for almost at decade at Astrum Holdings Limited, in 2017. We also implemented & went live on SAP, to be online worldwide.

New Production set-up

“Patience is a key element of success.” Bill Gates

Another milestone was achieved, after years of hard jobs in 2018 we started our China assembly unit in Shenzhen.

Many companies looked to contract out their manufacturing operations to factories in Southeast Asia. But the increasing cost of labour, concerns about product quality, delays in shipping the products are convincing more and more companies to open their manufacturing operations. Since Astrum has a present in China, we have seized the opportunity. It is where we can deliver the quality, quantity and on time. This will beneficiate enormously to our customers and partners.

Feather to the Hat

The year started a bang, Astrum received three valuable awards for their Best Quality Portable Speakers, Best Range of Quality Power Bank & Fastest Growing Smart Devices.

Setup Amazon

Why Amazon?

Setup amazon in 2020 but didn't really start. There are many advantages that come with getting a store qualified for the Amazon Brand Registry program. More than 100,000 brands across the globe use Amazon Brand Registry. Amazon Brand Registry benefits business owners like us by giving you control over our products sold on Amazon.

Revamped & Globally Online

It is essential for businesses to maximize on the benefits of having a strong web presence. Aspects such as dynamic search algorithms and social networks are influential in the process of making it easier for customers to locate different businesses online. A business that does not have an online business is regarded as non-existent in the modern and competitive business environment.

Customers want global access, 24 hours a day, 7 days a week. With greater flexibility, cost savings, and faster delivery

Post pandemic, in the optic to continue to serve its customers and bring the newest technology to your door step. Astrum started its worldwide e-commerce portals in 2020.Where you can still purchase Astrum products from home, online with peace of mind.

From the Blogs

Astrum's 2022 Awards

Astrum's 2022 Awards

Over the last 12 years, Astrum has continuously been innovating and enhancing its products and services reaching out to every corner of the globe. ...

Read more

Astrum Story

Astrum Holdings Limited is an energetic and dynamic company that combines technology with human-centered efforts.

About Astrum "Goals"

Artificial intelligence, robotic and sensor innovations mean your next move will be smarter than ever. Here's the future of smart intelligence.